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As a former Navy clearance diver with a decade of service, I’ve learned a thing or two about pushing my body to its limits. Early mornings, intense training, and long days out on (and under) the water mean I demand a lot from my nutrition. I’m also a bit of a self-confessed biohacker always experimenting with cold plunges, sleep hacks, and the latest supplements to gain an edge in performance and recovery.
So when I kept hearing about Athletic Greens AG1 on every podcast from Joe Rogan to Andrew Huberman, my ears perked up. Could this neon-green drink really be the “one-and-done” nutritional boost it claims to be? Or was it just another overhyped product backed by savvy marketing and influencer sponsorships?
Like many, I was skeptical. In fact, one glance at the price tag had me muttering, “Is AG1 really worth it?” I had visions of yet another dusty tub of greens powder sitting unused in my pantry (I’ve tried a few that ended up tasting like blended grass clippings). But curiosity and the desire to feel and perform at my best got the better of me. I took the plunge and added AG1 to my daily routine for the past few months, integrating experiences from countless other reviewers and Redditors along the way to see if my experience matched the buzz.
What follows is my personal, unfiltered review of AG1, from its ingredient lineup and taste to its effects on my gut, energy, and overall health
Key Takeaways About AG1
- AG1 is a well-rounded daily greens supplement with 75 ingredients, including vitamins, probiotics, adaptogens, and digestive enzymes.
- The taste is surprisingly good, with a mild, slightly sweet flavor that’s easy to drink on its own.
- Notable benefits include better digestion, steady energy, and improved gut health after consistent daily use.
- It’s expensive, but can replace multiple supplements and streamline your routine.
- Best suited for active individuals, busy professionals, and those seeking a reliable nutritional boost.
- There are quality alternatives like Huel, Bloom, and Supergreen Tonik—but AG1 stands out for its balance of performance and simplicity.
What is AG1 (Athletic Greens Powder)?
AG1 is a premium all-in-one greens powder that simplifies your nutrition, supports gut health and energy, and actually tastes good enough to make a daily habit stick.
AG1 Athletic Greens Powder Supplement Pouch 12.7oz/360g (30 Day Supply) NSF Certified, Gluten-Free, Keto, Paleo & Vegan Friendly
AG1 by Athletic Greens is essentially an all-in-one greens powder drink – a blend of 75 vitamins, minerals, probiotics, adaptogens, and superfoods in one scoop. It was created by Chris Ashenden (known affectionately as “the Kiwi”), who set out to make a comprehensive daily supplement that could cover nutritional bases for people who are on the go. Think of it as a multi-vitamin, probiotic supplement, and superfood smoothie all rolled into one convenient powder that you mix with water.
For someone like me with an on-the-go lifestyle (or literally under the waves sometimes), the appeal is obvious: instead of juggling a bunch of pills and powders, AG1 promises to simplify your routine to one habit. The brand markets it as nutritional insurance for anyone – whether you’re an athlete, busy professional, or a frequent traveler – to fill the gaps in your diet.
I discovered AG1 after seeing it everywhere. Every fitness YouTuber, health blogger, and their mother seemed to be talking about it. Usually, when a product has that much hype, my BS radar goes off. But the difference here was hearing real people (outside of paid ads) mention genuine benefits like “better digestion,” “more energy,” and even “fewer cravings for coffee.” As a diver and fitness enthusiast always seeking peak performance, I figured it was worth investigating this so-called “game-changing greens powder.”
In summary, what is AG1? It’s a fine, deep green powder that you mix with cold water (typically 8–12 ounces). You drink it preferably first thing in the morning on an empty stomach. Each serving is 50 calories and delivers a huge array of micronutrients extracted from whole foods and added vitamins. The idea is that by starting your day with AG1, you’re covering your nutritional bases right off the bat – supporting everything from energy and metabolism to immunity and gut health.
But a more pressing question for most of us is: what’s actually in that scoop? Let’s break down the ingredients to see what you’re paying for.
AG1’s Ingredients and Nutritional Breakdown
One scoop of AG1 might be only 12 grams, but it packs a long list of ingredients. The company doesn’t lie when they tout 75 ingredients – it’s a veritable alphabet soup of nutrients.
| Category | Ingredient | Function |
|---|---|---|
| Vitamins & Minerals | Vitamin C | Antioxidant & immune support |
| Vitamins & Minerals | Vitamin E | Cell protection & skin health |
| Vitamins & Minerals | Vitamin B12 (methylcobalamin) | Energy metabolism & nerve function |
| Vitamins & Minerals | Zinc | Immune & metabolic support |
| Vitamins & Minerals | Folate | DNA synthesis & cell growth |
| Superfoods & Antioxidants | Spirulina | Detox & antioxidant-rich algae |
| Superfoods & Antioxidants | Chlorella | Detox, heavy metal binding |
| Superfoods & Antioxidants | Wheatgrass | Alkalizing greens & detox |
| Superfoods & Antioxidants | Green Tea Extract | Antioxidant, mild caffeine |
| Superfoods & Antioxidants | Reishi Mushroom | Immune support & stress balance |
| Adaptogens | Ashwagandha | Stress relief, cortisol balance |
| Adaptogens | Rhodiola Rosea | Adaptogen for endurance |
| Digestive Support | Bromelain | Digestive enzyme for protein |
| Digestive Support | Inulin (Prebiotic Fiber) | Supports gut bacteria growth |
| Probiotics | Lactobacillus acidophilus | Supports digestion, gut flora |
| Probiotics | Bifidobacterium bifidum | Promotes gut balance |
| Other Key Ingredients | Coenzyme Q10 (CoQ10) | Cellular energy & heart health |
As someone who’s pored over many supplement labels (sometimes obsessively), I’ll admit AG1’s ingredient list initially felt overwhelming. To make sense of it, I grouped them into a few key categories:
Vitamins & Minerals: AG1 includes 21 essential vitamins and minerals. Many are at amounts well above 100% of daily value – for example, vitamin C, vitamin E, most B vitamins (B6, B12, biotin, folate, etc.), vitamin A, zinc, selenium, and others are all present in hefty doses. This means AG1 doubles as a high-potency multivitamin. I noticed it doesn’t include iron or vitamin D, likely because not everyone needs iron supplementation (and too much can be harmful) and vitamin D is often taken separately (the company actually provides a year’s supply of D3+K2 drops if you subscribe, which is a nice touch). For me, already spending a lot of time in the sun (occupational hazard of being a diver ), the lack of vitamin D wasn’t a deal-breaker. But if you’re deficient, keep that in mind.
B-Vitamins: I’ll call these out specifically because I suspect they’re part of why I felt a difference in energy. AG1 provides a bunch of B’s (B1, B2, B6, B7/biotin, B9/folate, B12 as methylcobalamin, etc.). B vitamins are crucial for converting food to energy, supporting metabolism, and even mood and cognitive function. Personally, I noticed one unexpected benefit: my nails started growing crazy fast. I credit the biotin and other Bs for that – it’s a small thing, but it was one of those “huh, neat” effects I wasn’t looking for. Also, as someone who often has cuts and scrapes from outdoor adventures, I like knowing I have plenty of nutrients to support skin repair and overall recovery.
Antioxidants & Botanicals: AG1’s formula includes a Nutrient-Dense Herb & Antioxidant blend with things like spirulina (a nutrient-rich algae), chlorella, wheatgrass, alfalfa, beet root powder, rosehip, astragalus, milk thistle, green tea extract, grapeseed, reishi and shiitake mushrooms, etc. These are there to reduce inflammation, support detox processes, and bolster immunity. For example, spirulina and chlorella are known for being high in protein, vitamins, and for their potential to bind heavy metals (useful for detox). Ashwagandha and rhodiola (adaptogenic herbs) are included to help with stress relief and endurance – something I definitely value when I’m doing strenuous dives or workouts; they help your body adapt to physical and mental stress.
Digestive Enzymes & Mushrooms: One blend in AG1 contains digestive enzymes like bromelain (from pineapple) and even fungal extracts like reishi and shiitake. These help break down food and can improve nutrient absorption. Good digestion is the foundation of good health, and I suspect this is partly why many folks (myself now included) report less bloating and smoother digestion on AG1. The enzymes give your gut a little helping hand, especially if your diet isn’t perfect. And the medicinal mushrooms are great for immune support and have anti-inflammatory benefits.
Probiotics & Prebiotics: AG1 includes a 7.2 billion CFU probiotic blend (specifically Lactobacillus acidophilus and Bifidobacterium bifidum – two well-researched, gut-friendly strains). It also contains inulin, a prebiotic fiber that feeds those good bacteria. Gut health is something I pay close attention to (nothing worse than GI issues when you’re on a boat or traveling!). I had read in other reviews that “AG1 improved my gut health” or helped with regularity. I can happily echo that. Within a couple of weeks, I noticed more consistent digestion – in plain speak, my bathroom schedule became as regular as a Navy drill routine. I also felt less of that random bloated feeling I sometimes get after heavy meals. (Quick note: if you’re new to probiotics, some people experience mild bloating or loosening of stools in the first week or so as your gut flora adjust. I had a tiny bit of gurgling on day 2 and 3, but nothing drastic. By week 2 I only noticed positive changes.)
Other Notables: AG1 tosses in a few extras that caught my eye:
CoQ10 – an antioxidant important for heart health and energy production. This is something that tends to decline as we age, so it’s a nice inclusion for anyone looking for long-term wellness and possibly endurance benefits.
Adaptogens – as mentioned, herbs like ashwagandha, rhodiola, astragalus are in there, known to help with stress and fatigue. On hectic days when I’m juggling work and training, I like knowing these are in my system – even if the effects are subtle, they add up.
Alpha-lipoic acid, Milk Thistle, Beta Glucans, etc. – these support liver health, immune function, and cholesterol management. It truly feels like they tried to cover everything.
If that list made your eyes glaze over, the key takeaway is: AG1 is comprehensive. It’s not just greens and veggies; it’s also a multi-vitamin, a probiotic, an adaptogen and antioxidant blend all at once. The formulation is densely packed.
One caveat: AG1 uses proprietary blends for its ingredients, meaning they list out all those cool components, but don’t disclose exactly how many milligrams of each herb or extract you get. For example, you know there’s ashwagandha in there, but not how much. For the average user, this isn’t a big deal – the overall serving is formulated to deliver the benefits collectively. But the nutrition nerd in me would love more transparency on the dosages.
In contrast, some competitors (like Supergreen Tonik, which I’ll compare later) fully disclose their ingredient amounts. Still, given AG1’s long track record (over 50 iterations of the formula, according to one source), I trust that they’ve fine-tuned it to be effective. They also have NSF Certified for Sport certification, which reassured me about quality and safety – every batch is tested for contaminants and what’s on the label is in the product. (As a diver and ex-military guy, I’m subject to random drug tests, so knowing it’s NSF certified and free from banned substances was important too.)
Speaking of safety: I did my due diligence and read about independent tests. I came across mentions of ConsumerLab finding trace heavy metals (like a couple micrograms of lead) in AG1. Honestly, this initially concerned me – nobody wants heavy metals in their “health” drink! But context matters: many plant-based supplements have tiny amounts of heavy metals because plants absorb them from soil. The levels found in AG1 were below California’s strict Prop 65 limits and well within safe daily intake, according to the data.
Plus, Athletic Greens states they test every batch for heavy metals and adhere to regulations (the product is manufactured in a TGA-registered facility in New Zealand, which has high quality standards). Ultimately, I decided this wasn’t a deal-breaker for me, but I mention it because it’s something I saw discussed a lot online. If you’re worried, know that it’s a common issue among greens powders – not unique to AG1 – and the levels are very low. Personally, I’ve experienced zero negative effects that could hint at contamination issues.
How Does AG1 Taste? (Surprisingly Good, Actually)
So, how does AG1 taste? It’s pleasant and bearable.
When you mix AG1 powder with water, the liquid turns a deep green that might scare newcomers. The smell is mildly sweet and fruity. My first sip, I braced for bitterness… and was relieved to find a mild, sweet flavor with a hint of fruitiness. The company says there are natural flavors like pineapple and vanilla, and I could definitely detect a subtle pineapple note. I’ve also heard some people say they taste a touch of mint or apple – to me it’s more like a diluted vanilla pineapple green tea. There’s a very slight earthy undertone (it is made from greens, after all), but zero grass-clipping bitterness that I’ve had in other green powders.
The sweetness comes from a pinch of stevia (a natural sweetener). I’m not usually a fan of stevia’s aftertaste, but AG1 balances it well – it’s not overly sweet or artificial tasting. One of my buddies finds AG1 “too sweet,” but he’s also the type who drinks black coffee and unsweetened everything. Most people, myself included, find the sweetness level just right to mask the veggies without being cloying.
Texture-wise, if you shake it up properly, it’s pretty smooth. I use the shaker bottle that came with my starter kit, and I add about 350ml of cold water (I prefer a bit more water than the minimum 250ml; it makes the flavor milder). A few vigorous shakes and it mostly dissolves. There is sometimes a tiny bit of sediment at the bottom of the glass if I let it sit too long – nothing gritty, just the last dregs of fine particles. I usually swirl a bit more water to get those last bits down. Compared to some chalky greens I’ve tried, AG1 is much more dissolvable. No need to hold your nose and chug – I actually sip it while I make breakfast or prep for the day.
For those who are super taste-sensitive or just want variety, here are a few tips I’ve tried (and picked up from others) to make AG1 taste even better:
Mix with juice or in a smoothie: On days I want a treat, I’ll blend AG1 with a splash of apple juice or a piece of banana and some ice. Honestly though, I seldom feel the need – plain water is fine for me – but a smoothie can turn it into a green shake if you prefer.
Add a squeeze of lemon or lime: The citrus kick can complement the flavor and cut any lingering “greens” taste. A diver friend of mine swears by mixing his AG1 with cold green tea and lemon – I tried it, and it was like a refreshing iced tea.
Use very cold water: This is key. Ice-cold water makes it more crisp and quells any earthy hints. I sometimes mix it the night before and let it chill in the fridge, so in the morning it’s super cold and ready to drink.
Don’t mix with dairy milk: Common sense, but the flavors won’t mesh well. If you must add milk, go with a neutral almond milk maybe. Water truly is simplest and best here.
Overall, I’d give AG1’s taste a solid 8 or 9 out of 10 for a greens powder. It’s not a chocolate milkshake, but for what it is, it’s quite enjoyable. I actually look forward to drinking it each morning, which says a lot. Several people on my dive team have now tried it too, and even the skeptics admitted the taste was “pretty decent” and not a barrier at all.
One thing to note: AG1 comes in only one flavor. It’s a “one-size-fits-all” taste. Some competitors offer multiple flavors (Bloom, for example, has fruity options like berry or mango, and Huel offers versions like Lemon-Ginger or Watermelon). With AG1 you don’t get a choice – but since the default is good, it didn’t bother me. If you absolutely hate the taste (which I think is rare), Athletic Greens does have a 90-day money-back guarantee, which is reassuring. But frankly, unless you just detest anything green-colored, you’ll likely find AG1 palatable or even pleasant.
My Daily Routine with AG1 (Usability & Habit Formation)
One thing I’ve grown to appreciate about AG1 is how it’s fit into my daily routine. I’m a big believer in habits and rituals – and AG1 has become a morning ritual for me. Here’s how I usually use it:
Morning Start: I wake up, drink a glass of plain water, then mix up my AG1. I’ll sip on it while I do some light stretching or prep my gear for a dive/workout. On days I exercise early, I take AG1 before training (since it’s not heavy on the stomach, it actually sits well even if I do a workout or swim afterward). On rest days, I just have it as I catch up on emails. It gives a nice mental boost knowing I’ve done something positive for myself first thing. As I shake the bottle and drink that green goodness, I almost feel that little “ding! good habit accomplished” dopamine hit. It’s like checking a big box off early in the day.
Empty Stomach or Not? The brand suggests taking it on an empty stomach for best absorption. I typically do, then have breakfast maybe 30 minutes later. A couple of times I had a light breakfast first and then took it – I honestly didn’t feel any difference. But old habits die hard; I like the empty stomach approach as it also doubles as a mini “fasted” morning routine for me. If you practice intermittent fasting, note that AG1 has ~50 calories, so technically it breaks a fast. If I’m doing a strict fast, I wait until my eating window to drink it. Otherwise, I don’t sweat 50 calories – some people even consider that negligible. It’s up to your personal strictness on fasting.
Portability: Part of my life involves travel and being outdoors. The good news is Athletic Greens offers travel packs – little individual sachets of AG1. These have been a game changer on trips. I recently had a week-long dive trip on a liveaboard boat, and I took a pack for each day. It was super easy to rip one open, pour into my water bottle, shake, and down it before the first dive briefing. No messy scoops or carrying a big tub around. If you subscribe, they often include free travel packs which I highly recommend if you’re on the move a lot. Even without them, you can always pre-portion some powder into baggies or a small container.
Storage: At home, I keep the AG1 pouch in the fridge using the plastic canister they provided. This isn’t strictly required, but since it contains probiotics and other delicate ingredients, I figure a cool, dark storage helps maintain potency. Plus, every time I open my fridge in the morning, I see the green canister, which reminds me to take it – another little hack to stay consistent.
Mixing with Other Supplements: People often ask if they can mix AG1 with protein powder or other supplements. I prefer to take it solo, to really let it digest on its own. But on a busy day I have thrown a scoop of unflavored protein in the shaker with AG1 post-workout – it was actually okay (the vanilla of the protein kind of mixed with the pineapple of AG1 making a tropical shake). However, I wouldn’t mix it with coffee or anything acidic like vinegar drinks (that could make weird combinations and possibly affect the probiotics). If coffee is part of your morning, I suggest waiting at least 30 minutes after AG1 before your cup of joe. I did notice on one occasion that having coffee immediately after my greens gave me a slight sour stomach – possibly the caffeine interfering with nutrient absorption or just too much liquid at once. Now I space them out: AG1 first, coffee a bit later if needed. Interestingly, I’ve found I don’t crave that second coffee as much since starting AG1 – I feel naturally more awake. (Placebo? Maybe. But I’ll take it!)
Overall, using AG1 daily has been convenient and actually enjoyable. The habit has stuck more easily than I expected. It might sound odd, but that green shaker each morning has become as routine as brushing my teeth. And trust me, I’m not a morning person by nature – but having this healthy routine sort of sets a positive tone for the rest of my day. It’s like a small win that makes me more likely to choose healthier foods and stay hydrated as the day goes on.
Effects and Benefits I Noticed (Energy, Digestion, and Well-Being)
Alright, the million-dollar question: Does AG1 actually work? What impact did it have on my body and daily life?
I’ll be straight up: I didn’t transform into a superhero overnight, and I’m not going to spew some miracle cure narrative. But I have experienced several noticeable benefits since incorporating AG1, which align with what a lot of other users report:
Steadier Energy & Reduced Afternoon Slumps
Before AG1, I would often hit a wall of fatigue in the early afternoon (especially on days with multiple dives or after a tough gym session). I typically eat well and prioritize sleep, but still, around 2-3pm I’d sometimes feel a bit drained. After about two weeks on AG1, I realized those afternoon slumps were less pronounced. It’s a very steady kind of energy – not a buzz or jolt (there’s no significant caffeine in AG1, only a tiny bit naturally from green tea extract – definitely not enough to feel). Instead, it’s like my overall vitality got a gentle uptick.
It’s hard to pinpoint scientifically what to credit – could be the B vitamins, could be better gut nutrient absorption, or even just placebo effect of doing something healthy. Likely it’s a combination of factors. But I’ll take it. I just feel a bit more “switched on” during the day. For example, I’ve found myself more willing to tackle an evening run or yoga session after work, whereas before I might have opted to collapse on the couch. It’s a subtle difference – I’m not bouncing off the walls – just a notch up in my baseline energy.
One thing I want to emphasize (and this echoes what some other reviewers have said): AG1 is not a magic energy drink. If you live on junk food and 4 hours of sleep, a greens powder alone isn’t going to fix you. I view AG1 as foundational support. It’s giving your body the raw materials to run better. I still maintain a balanced diet with plenty of whole foods, but knowing I have that safety net each morning makes me feel more stable energy-wise.
Improved Digestion and Gut Health
This is probably where I noticed the most tangible change, and it seems to be a very common experience among AG1 users. Within the first week, my digestion noticeably improved:
I felt less bloated after meals. I hadn’t even realized I was occasionally bloated until it wasn’t happening. Perhaps the digestive enzymes in AG1 helped me break down food more efficiently, or the probiotics balanced my gut flora.
Regular bowel movements: By week 2, I was as regular as a clock. Without getting too graphic, let’s just say everything in the gastrointestinal department has been smooth sailing. As a diver who often has to squeeze into a tight wetsuit early in the morning, not having an upset stomach or urgent restroom needs is a blessing! I also noticed less of the occasional acid reflux I’d get after a very spicy or large meal.
I’ll share a quick anecdote: A friend of mine (also an athlete) had frequent stomach issues and was skeptical of AG1. He tried it for a month, and his biggest feedback was “my gut just feels calmer.” I would completely agree. My gut feels calm and content, which in turn seems to have positive ripple effects like better mood and even skin health (there is a known gut-skin connection, and indeed I had fewer random breakouts since starting AG1).
Immune Support and Overall Wellness
Over the months I’ve been taking AG1, I haven’t gotten sick (knock on wood). Now, I’m not saying AG1 is the reason – it could be luck, or the fact that I’m exposing myself to plenty of vitamin D from the sun and generally taking care of myself. But considering I usually catch at least one annoying cold each winter, I feel like the immune-supportive ingredients in AG1 might be playing a part in keeping my defenses strong. It’s loaded with vitamin C, zinc, selenium, and antioxidants, all of which are key for immune function.
One user review I read mentioned they felt “generally healthier” and even saw improvements in allergy symptoms. I can’t speak to the allergies, but I do feel like my body is better equipped to handle stressors. For instance, after particularly exhausting days, I feel I bounce back quicker by the next morning. There’s a certain resilience that’s hard to quantify – I just feel good. Perhaps it’s the peace of mind that I’m not running on nutritional empty. That psychological aspect shouldn’t be underestimated: when you know you’re giving your body good fuel, you feel more capable and healthy.
Mental Clarity and Focus
This one is subjective, but I’ll include it because it’s something I personally felt and saw others mention too. On days I take AG1 immediately upon waking, by the time I sit down to work, I sense a slight improvement in my mental clarity. I’m a coffee lover, but I tried doing just AG1 (no coffee) some mornings to test the difference.
I found that AG1 gave a smoother, more sustained focus whereas coffee can sometimes make me jittery then crash. Some biohackers believe that high-quality micronutrients can improve cognitive function, and while I won’t claim my brain fog was cured or anything so grand, I have been extra mentally sharp on days I’m well-nourished. I like to think of AG1 as giving my brain the vitamins and antioxidants it needs to fire on all cylinders. Even the ritual itself helps me get into a focused mindset: Okay, I’ve fueled up, let’s tackle the day.
To be fair and balanced, I should also mention what I did not notice or where AG1 didn’t meet some expectations:
Instant energy spike or stimulant effect: If you’re expecting AG1 to feel like a pre-workout or a cup of strong coffee, it won’t. The energy is more subtle and comes with consistent use.
Drastic performance gains: I didn’t suddenly lift more weight or drop my run times just because I’m taking AG1. Any performance improvements I’ve had can’t be singularly attributed to it – they’re likely due to my overall training and recovery program. AG1 is more about covering bases to allow those performance gains to happen from your hard work.
Taste addiction: Some people online said they crave their AG1 each day. I wouldn’t go that far for myself – I enjoy it, yes, but it’s not like I’m dreaming about green juice at night. If I skip a day (which I have a couple of times due to travel hiccups), I don’t feel withdrawal or anything. I just notice on those days I didn’t have my usual morning pick-me-up routine and maybe feel a tad “off” psychologically. Physically, missing one day won’t ruin anything, just like eating one salad doesn’t make you fit and one burger won’t wreck you. It’s the consistency over time that counts.
Miraculous health changes: I didn’t have any chronic conditions to begin with, so I wasn’t expecting a “cure” of anything, and I didn’t experience any miraculous changes – nor should anyone expect to. For example, if you have diagnosed deficiencies or health issues, AG1 is a supplement, not a medication.
In sum, I’d say AG1 absolutely delivered on some of its core promises for me: better energy, improved digestion, and convenient comprehensive nutrition. The effects were realistic and positive. It’s become a bit of a keystone habit that anchors other healthy behaviors in my life. And on the days I feel extra good, I think to myself, “hey, maybe that greens drink is actually doing something right!”
Now, it’s important to address the elephant in the room that many people raise: the cost. Because all these benefits sound great – but are they worth the price of admission? Let’s break that down next.
The Cost Factor: Is AG1 Worth the Price?
By now you might be thinking, “Alright, this stuff sounds pretty good… but can I afford to make it a habit?” AG1 is admittedly a premium product with a premium price. There’s no sugar-coating that. It’s one of the more expensive greens powders (and supplements in general) on the market. So let’s talk numbers and value:
A single pouch (30 servings) of AG1 bought one-off costs around $99 USD (~$3.30 per serving).
If you subscribe (monthly delivery), the price drops to $79 USD per pouch (~$2.63 per serving). They also throw in some freebies for new subscribers (like a storage canister, shaker bottle, the Vitamin D3/K2 drops, and travel packs).
In Australia (where I live), the prices after conversion and such come out roughly similar in AUD, though you might pay a little extra shipping if ordering direct. (They do ship to Australia and pretty fast – my deliveries arrive in about 3-5 days from the US. You can’t buy AG1 in local stores here as of now; direct online is the way to get it. Just an FYI for my fellow Aussies.)
They offer a double subscription (60 servings) for $149, which brings it down further (about $2.48/serving). That’s useful if you’re a couple or you just want to stock up and save a bit.
Compare this to some common expenses:
A typical cafe coffee is $4-$5.
A bottled green juice from a store might be $7-$10 (and often with lots of sugar, fewer nutrients).
Even a basic protein bar can cost $2-$3 each.
So, around $2.50-$3.30 per day for AG1 didn’t seem outrageous to me in the grand scheme of my health budget. But I totally get that it’s not cheap, especially if you’re on a tight budget or used to bargain supplements.
Here’s how I personally justify it: I no longer take a separate multivitamin or probiotic – AG1 covers those. That saved me maybe $1/day right there. I also cut down from two coffees a day to one (some days none), which saves another few dollars and ironically probably improves my sleep and stress levels too. And like I mentioned earlier, I basically allocated my “beer money” into “greens money.” I don’t drink alcohol much anymore, so instead of spending, say, $60 a month on craft beer or wine, I funnel that into this wellness habit. It’s all about priorities – and for me, investing in my health yields way better returns than drinks or junk food.
However, value is subjective. If you eat a super clean, vegetable-rich diet and have no issues, you might find AG1 redundant or only worth it for convenience. If you’re someone who struggles to get in fruits and veggies or hates swallowing pills, you might find it absolutely worth the cost.
I also think about the cost of NOT getting enough nutrients: low energy, more sick days, poorer performance. In that light, a few bucks a day is an investment. Of course, a healthy diet can provide most of this too – but I know even with a “good” diet, I probably wasn’t getting everything AG1 provides (I doubt I ate as wide a variety of superfoods daily on my own).
Why is AG1 so expensive? A lot of folks ask this. From what I can tell:
The sheer number of high-quality ingredients (some of these adaptogens and probiotics are pricey raw materials).
Quality testing and certifications (NSF for Sport, etc., aren’t cheap to maintain, but they ensure you get what you pay for).
It’s produced in facilities with high standards (TGA/FDA registered).
R&D costs – they’ve iterated the formula dozens of times and likely spend on science and experts to tweak it.
And yes, marketing and branding. Let’s face it, Athletic Greens spends a lot on sponsorships and advertising. I’m sure that’s baked into the price. The upside is they often have promotions for new customers – I used a promo code from a podcast for a free travel pack and a year of Vitamin D, which added value.
Money-back guarantee: One nice thing is they have a 90-day money-back guarantee. That shows confidence in the product. If you try it and truly feel nothing or hate it, you could theoretically get a refund (even if you’ve used it up). I didn’t need to use this, but it reduced the risk for me in trying it out.
To directly answer “Is AG1 worth it?” – for me, it has been. It delivers on what it promises and I can afford to keep it as part of my regimen. I give weight to the phrase “health is wealth”; feeling good each day is honestly priceless, especially as I get older and want to maintain an active lifestyle.
That said, I’ll never say you must have AG1 to be healthy. It’s a premium convenience and boost. If you can swing it, I think it’s one of the best investments in wellness you can make, given how comprehensive it is. If it’s outside your budget, there are other greens powders or strategies to consider (even DIY smoothies or a mix of individual supplements) that could approximate some of the benefits – albeit with more effort and potentially less cohesive results.
For a clearer picture, let’s put AG1 head-to-head with some of its popular alternatives in the market. This will show where it shines and where it might not, in comparison to similar products.
AG1 vs Other Greens Powders: How Does It Compare?
The greens supplement market is crowded these days. AG1’s competitors range from cheaper greens powders at the grocery store to other premium brands that challenge AG1’s throne. I’ve looked into and even tried a few of the notable ones: Bloom Greens, Huel Daily Greens, and Supergreen Tonik.
Each has their own spin on the ultimate green drink. Below is a comparison table that summarizes how AG1 stacks up against these three popular alternatives in terms of taste, nutrition, formulation, and value:
| Product | Taste (Flavor & Palatability) | Nutrition (Ingredients & Nutrients) | Formulation (Quality & Special Features) | Value (Cost per serving) |
|---|---|---|---|---|
| AG1 (Athletic Greens) | Mild, slightly sweet tropical flavor. Only one flavor option, but generally well-liked; no strong grassy aftertaste. Easy to drink with water (hints of pineapple/vanilla, some detect a minty note). | 75 ingredients including 21 vitamins & minerals (high in B’s, C, etc.), extensive antioxidant and superfood blend (spirulina, mushrooms, etc.), plus probiotics (7.2 billion CFU) and digestive enzymes. Comprehensive “all-in-one” nutrition, though uses proprietary blends (exact amounts of each ingredient not disclosed). | NSF Certified for Sport (third-party tested for purity). Vegan, gluten-free, no GMOs. Developed over 52 iterations – well-refined formula. Contains nearly everything except vitamin D and iron. Includes probiotics in formula. Comes with 90-day guarantee and travel packs for subscribers. | High cost: ~$2.50 – $3.30 per serving (depending on subscription). Premium price reflects broad formula and quality testing. |
| Bloom Greens | Multiple flavor options (Berry, Coconut, Mango, Citrus, etc.) make it enjoyable; tastes more like a sweet fruity drink. Some flavors very sweet. Generally masks greens well, good for those who want a candy-like taste. | Less comprehensive. Focuses on a mix of fruits & veggie powders (e.g., spinach, broccoli, kale) and digestive enzymes (amylase, cellulase, etc.). No added vitamins listed (so vitamin content is only what’s naturally in the ingredients, which is relatively low). Includes a few probiotics. Smaller serving size (~5g) means fewer nutrients overall. | Not third-party tested (no NSF or similar certifications known). Formulated more for taste and basic digestion (bloating relief) than full-spectrum nutrition. Uses proprietary blends; transparent about being a simpler formula. Good entry-level greens for beginners but not as robust nutritionally. | Budget-friendly: ~$1.30 per serving (30 servings for ~$40). One of the cheaper popular brands. Good value if taste is priority and you just want a mild greens boost. |
| Huel Daily Greens | Three flavors: Original (light apple/pineapple), Watermelon, and Lemon-Ginger. Flavors are pleasant but some users find a slight earthy aftertaste in original. Generally mixes well; more flavor variety than AG1. Many enjoy the taste, saying it’s not “pond water” but a lightly sweet, refreshing drink. | Packed with 91 ingredients. Offers 100% plant-based nutrition with a wide range of greens, fruits, adaptogens and added vitamins/minerals. Similar comprehensive profile to AG1, and actually includes some things AG1 lacks (e.g., it’s reported to cover vitamin D and more protein via added pea protein blend). Uses proprietary blends categorized into Protein, Antioxidant Greens, Superfruits, Adaptogens, Botanicals, etc. Very robust formula, arguably as nutrient-dense as AG1 with a few differences in doses (Huel slightly more ingredients, AG1 higher doses of some vitamins). | Not sure about third-party certifications (Huel is a reputable company known for meal replacements, likely good quality control, but no NSF stamp). Vegan, allergen-friendly (no dairy/soy, etc. except contains tree nuts). Huel emphasizes being more nutritionally complete and at a lower cost. However, also uses blends without disclosing exact amounts per ingredient. No built-in probiotics (to my knowledge), but has a strong greens and adaptogen profile. | More affordable than AG1: ~$1.50 per serving (about $45 for 30 servings on subscription). Significant cost savings for a similar concept, making it a high-value alternative if you prioritize cost but still want a comprehensive greens formula. |
| Supergreen Tonik | Two flavor options: Mint and Berry. The Mint flavor is often praised – gives a refreshing minty lift that covers the greens well. Berry is hit-or-miss (some find it too artificial). Overall considered one of the better-tasting greens (especially the mint), with a bit of stevia for sweetness. No overpowering grassy flavor. | 38 ingredients in total. Fewer than AG1, but fully transparent label – every ingredient’s exact dose is listed. Includes 16 superfoods (spinach, kale, ashwagandha, etc.) and 18 vitamins & minerals at substantial doses (e.g., high vitamin D, K, B-complex, etc.). Also has an immunity blend and brain nootropic blend (with ingredients like ginkgo biloba) not found in AG1. No probiotics included. Instead, it focuses on providing all essential micronutrients and greens in effective amounts. | No proprietary blends – full disclosure of formula, which many appreciate. Emphasizes clinical dosages and evidence-based ingredients (fewer, but enough of each to matter). Third-party tested for quality (not NSF, but they claim thorough testing). Designed by a nutrition coach with the idea of being a “7-in-1” formula for brain and body. Lacks probiotics, meaning you might need a separate probiotic if gut health is a concern. Overall, a very high-quality, transparent approach. | Premium but slightly cheaper than AG1: ~$2.80 per serving (about $87 for 30 servings). Better value if you want transparency and don’t mind the slightly smaller ingredient list. Still an investment, but you know exactly what you’re getting in each scoop. |
(Prices noted are approximate and can vary based on promotions or subscription plans. Always check the latest prices.)
Key Takeaways from the Comparison:
AG1 vs Bloom: AG1 is far more comprehensive and geared toward being a all-in-one nutritional cover, whereas Bloom is largely about flavor and basic greens. Bloom might help with bloating thanks to enzymes and is much cheaper, but it doesn’t give you the vitamins/minerals that AG1 does. If cost is a major factor and you mainly want a tasty green drink, Bloom is a decent choice. But in terms of nutrition per scoop, AG1 justifies its higher price with a LOT more packed into it.
AG1 vs Huel Greens: Huel’s Daily Greens is a compelling competitor – it aims for the same space of all-in-one nutrition. Huel has even more ingredients and is cheaper per serving. In practice, many users say they switched to Huel for cost savings and are happy with it. I’ve tried Huel’s Lemon-Ginger flavor; it was quite nice and I felt similar effects in energy. However, I did miss the probiotics (Huel doesn’t contain them, whereas AG1 does). I also found AG1’s shaker and travel options a bit more user-friendly (small details like that matter for sticking to it). If budget is tight, Huel Daily Greens could be a viable swap without losing much nutrient coverage. It’s kind of like the Honda to AG1’s BMW – very solid performance, just fewer bells and whistles.
AG1 vs Supergreen Tonik: This one is interesting. Supergreen Tonik is often touted by enthusiasts as a top alternative to AG1 because of its transparency and focus on effective dosing. It’s slightly cheaper than AG1 and arguably more straight-shooting about what you’re getting. Many actually prefer SGT’s mint taste too. I tried a sample of the mint flavor and I did enjoy it – it was refreshing, like a minty green tea. I could see myself using Supergreen Tonik as well; the main reason I still lean AG1 is the inclusion of probiotics and the decade-long track record. AG1 also mixes a tad better (the SGT powder was a bit thicker). But I have huge respect for Supergreen Tonik’s approach – especially for those who are label geeks and want to know the mg of each ingredient. Also, if you’re specifically after a nootropic boost (for cognitive function), SGT includes things like Bacopa and Ginkgo that AG1 doesn’t. On the flip side, AG1’s formula feels more geared toward athletic performance and gut health. Both are excellent; it might come down to whether you value the probiotic + established formula (AG1) or the transparency + precise dosing (SGT).
In all, AG1 still stands out as the most all-encompassing solution, but it’s reassuring to know there are other good greens powders out there. I see some people alternating or cycling these products, or switching to save money for a while and coming back to AG1 when they can.
For me, the experience, support, and results I’ve gotten with AG1 have kept me a loyal user, but I like knowing what else is on the market (and I’m not shy to try them – the biohacker in me enjoys it). Yet every time I test an alternative, I find myself coming back to AG1 – it’s like returning to a trusty old friend that consistently gets the job done with no fuss.
Realistic Reflections: Who Is AG1 For (and Not For)?
From my own journey and observing others, I’d say AG1 is best suited for:
Busy individuals and athletes: If you’re like me, often on the move or training hard, and you want a convenient way to get a broad spectrum of nutrients without planning it all out, AG1 is fantastic. It has helped simplify my supplement stack (I used to take a multivitamin, a separate greens pill, a probiotic capsule… now it’s just AG1).
Those who struggle with diet consistency: Let’s face it, none of us eat perfect every day. Travel, work stress, or even plain old vegetable-aversion can leave nutritional gaps. AG1 fills in a lot of those gaps. It’s not a free pass to eat junk, but if your veggie intake is low, this will shore up your bases.
Gut-conscious folks: If you have mild gut issues like bloating, irregularity, or you’re recovering from a course of antibiotics that messed up your digestion, AG1’s probiotics and enzymes might help. I’ve seen multiple people mention improved IBS symptoms or just better overall gut comfort on AG1. (Of course, severe digestive problems should be addressed with a doc, but for general tummy happiness, it’s great.)
People who like routines and “one-and-done” solutions: If you appreciate having one ritual that covers a lot, you’ll love the simplicity. I certainly prefer scooping one powder than opening 5 different supplement bottles each morning.
Aging athletes or those focused on longevity: The antioxidant load, adaptogens, and nutrient density are appealing if you’re trying to reduce inflammation and support recovery as you age. I’m in my 30s now and thinking long-term; AG1 feels like I’m investing in my future health (keeping joints, heart, brain, immune system nourished).
On the flip side, AG1 might not be necessary or ideal for:
Those on a tight budget: As discussed, it’s pricey. You can be perfectly healthy without it by eating well and maybe taking a cheaper multivitamin. If every dollar counts, you might allocate resources elsewhere and use simpler means to get your greens (frozen spinach in smoothies, etc.). There’s no shame in that.
Pure whole-food purists: If you firmly believe in getting everything from whole foods and not supplements, AG1 might not align with that philosophy. It is, after all, a processed supplement (albeit derived from whole foods). Some folks argue you should just spend that money on fresh produce. They have a point, though practically, AG1’s convenience is a big advantage for me where eating a big bowl of kale at 6am is not going to happen.
Individuals with specific medical conditions: If you have serious health conditions or take medications, you should check the ingredient list carefully or consult a healthcare provider. With 75 ingredients, there’s a small chance one could interact with a medication (for example, vitamin K could affect blood thinners, etc.). And it’s not recommended for pregnant or nursing women unless cleared by a doctor, just because it’s such a potent mix.
Those expecting a miracle: If you think AG1 will directly solve major issues or replace healthy habits, you might be disappointed. It’s a supplement, not a panacea. I treat it as one pillar of health among many: good diet, exercise, sleep, stress management, and AG1 as a boost. It’s not a magic potion by itself.
Final Verdict on AG1
Coming from someone who’s spent years training in harsh conditions, navigating the oceans, and continuously experimenting with ways to stay at peak performance, I can honestly say AG1 has earned a spot in my daily routine and in my rucksack wherever I go. It took me a while to jump on the bandwagon, but I’m glad I did.
I appreciate how personal this journey with a supplement can be. I’ve woven in perspectives from other users throughout this review – from Reddit skeptics to fellow athletes – because I know my experience is just one data point. The general consensus I’ve seen (and echo) is:
Athletic Greens AG1 is a high-quality, well-formulated greens powder that tastes good, improves how you feel, but comes at a premium cost.
My inner scientist acknowledges that I can’t prove every benefit I felt was due to AG1, but my inner athlete and pragmatist says, “Well, I feel great, so I’m going to keep doing what works.” And AG1 works for me. It’s kind of like having a trusted dive buddy – you know they have your back and support you, even though you’re the one doing the swimming. AG1 provides that background support for my nutrition, while I go about living my life and chasing my goals.
Will I continue using AG1? Yes, for the foreseeable future I will. I’ve even got my wife taking it now (she’s not as religious about it as I am, but she admits it helps her energy on busy work days). If Athletic Greens keeps the formula up to snuff and perhaps finds ways to bring the cost down a little over time, I think I’ll be a customer for life.
One of the unexpected joys of adding AG1 to my routine is that it has made me more mindful. There’s something about that moment of shaking up a bottle of bright green liquid each morning that reinforces, “Hey, I’m doing something good for myself.” It’s a small act of self-care that has ripple effects. It reminds me to hydrate (since I’m already drinking a glass of water with it), to choose a healthier breakfast, to take a moment of gratitude for my body. It might sound cheesy, but in a world where we often neglect our health until there’s a problem, this daily ritual is a win.
Bottom line: AG1 isn’t a cheap experiment, but in my experience it’s been worth every cent. It has simplified my nutrition, boosted my daily well-being, and tasted far better than my initial fears. If you’re on the fence and it’s within your means, I’d encourage giving it a try for a month or two to see how you feel. Monitor your energy, digestion, even things like mood or skin – you might notice positive changes like I did. And if not, hey, you can claim that money-back guarantee.
For me, this marine diver gives AG1 a big thumbs up. It’s as though I’ve found a “green anchor” in my morning routine that keeps me grounded (and energized) for the day ahead. Whether I’m about to plunge into the ocean depths or dive into a busy work project, I know I’ve got a boatload of nutrients in my system, fueling me for whatever comes next. And that confidence and peace of mind, my friends, is something I consider truly valuable.
